Good Cause Guardians

Join us in making a difference—one paw at a time.

Ales for Tails is KwaZulu-Natal’s biggest community-driven animal welfare fundraiser with R198k raised at the 2024 event, and now your business can be part of the heart behind the cause. Each year, we unite thousands of animal lovers at a vibrant, family-friendly craft beer and music festival—happening this year on Saturday 2 August 2025 at the beautiful Shongweni Club.

As a Good Cause Guardian, your business will have the opportunity to “adopt” one of our carefully vetted animal charities. This means your support directly fuels the work they do, with the funds raised going to helping the animals they serve. You’ll also team up with your chosen charity to run a fun, on-site fundraising activity during the festival – creating awareness, raising vital funds, and showing the community what your brand stands for.

This is more than sponsorship. It’s partnership. It’s passion. It’s community.

Sponsorship Benefits:

• Logo and link on the Ales for Tails home page above the ticketing link
• Two branded posts: adoption announcement + activity promotion
• Use of a 3×3 marquee stall area (you may use your own branded tent)
• Branding like banner flags within or attached to your marquee
• Opportunity to create content with your charity, creating brand awareness before the event with all three of our social followers

If you’re ready to make your brand part of something meaningful, fill in the application form below and let’s do something amazing—together.

you for you

Business name *

Your name *

Email *

Cell *

How much would you like your adoption fee to be? *

Our goal is to raise R5,000 for each of our charities through this adoption process but we understand if this isn’t affordable. Thank you for even considering this and anything you can offer will be considered and gratefully appreciated.

Which charity would you like to support? *

• Project Rhino – Paint the Life Size Rhino
• Mitchell Park Paws – Craft Bar (crafty activities)
• Sables Creatures – Smash the Piñata
• No preference

Not only will your adoption fee go directly to the charity but you will also work with them to create an activity that raises funds on the day. While they will try to keep costs down by getting volunteers and sponsors for the activity, there still may be some expenses to be covered. This will be for your account in addition to your adoption fee.

Do you have an activity you specifically want to do that's not listed above?

We’re open to suit your brands needs so let us know if you have something specific in mind.

Do you have a gazebo to use for your area?

• Yes
• No, we’ll need to use the charities gazebo

Do you have staff to man your activity?

• Yes, we can handle the area all day by our selves
• Yes, but if we can have help from the charity that would be great
• No, we would need the charity to cover the handling of the activity

Would you like to visit the charity before hand to do a video for sharing on your socials?

• Yes, we are amped for this
• Unfortunately this won’t be possible

Submit