Ales for Tails isn’t just a feel-good event — it’s a powerful platform to make a real difference for 15 animal shelters while positioning your brand in front of thousands of passionate festival-goers. Whether you want to support local brewers, create magical spaces for kids, or partner directly with a cause, we have a sponsorship tier that aligns with your values and marketing goals.
Explore the opportunities below to find the perfect fit:
- Top Dog Sponsorship – R20k neg
- Cool Cat Sponsorship – R10k neg
- Puppy Pals Sponsorship – R20k neg
- Vehicle Sponsorship – Branded vehicle or R20k neg
- Good Cause Guardians – R5k plus activity expenses
- Media Buddies – Media sponsorship
- Backbone Crew – Sponsor supplies & services etc
- Raffle Sponsor – Prizes for raffle
Top Dog VIP Sponsors
Cost of Sponsorship: R20,000 negotiable
This sponsorship tier fuels the heart of Ales for Tails — the home brewers. Each batch of beer pledged has the potential to raise R1,500 for the charities. While the brewers donate their beer for free, we give back with a R100 voucher, a limited edition glass, and a t-shirt to help cover their expenses and show our appreciation. We also contribute R3,000 to the Durban Home Brewers club’s year-end function.
In 2024, we had 63 brews donated by members of Durban Home Brewers and Worthogs. In 2025, we’re expecting around 90! We’ll also be hosting a live brewing demonstration to educate and inspire more people to start brewing.
Guests who buy a Top Dog VIP ticket (R250) will enjoy free tasters of all the home brews and get to vote for their favourite. The top three brewers will win prizes sponsored by home brew shops and suppliers.
Sponsorship Benefits:
- Logo and link on home page above ticketing link
- Logo on all home brew related posts (at least 50)
- Logo on all posts mentioning Top Dog Tickets
- Branding around the home brew area
- Naming rights for the VIP tickets (e.g. “[Your Business Name] Top Dog Ticket”)
To apply: Email warren@alesfortails.co.za
Cool Cat Sponsors
Cool Cats sponsors get branding aligned with our general access ticket holders. These are the core festival-goers who enjoy everything Ales for Tails has to offer: craft and commercial beers, spirits, non-alcoholic drinks, delicious food stalls, activities, and a full day of live music.
We’ll feature your brand prominently in the heart of the festival — the main marquee.
Sponsorship Benefits:
- Logo and link on home page above ticketing link
- Logo on all posts mentioning Cool Cats Tickets
- Branding around the main marquee area
- Naming rights for the general admission tickets (e.g. “[Your Business Name] Cool Cats Ticket”)
Cost of Sponsorship: R10,000 negotiable
To apply: Email warren@alesfortails.co.za
Puppy Pals Sponsors
Cost of Sponsorship: R20,000 negotiable
This sponsorship creates a safe, fun, and interactive space for children aged 3–10. It includes child minders, secure access control, jumping castles, games, painting, and entertainers. Parents can relax and enjoy the event, knowing their children are having a blast in a secure environment.
Your brand will be linked directly to child safety and wholesome family fun.
Sponsorship Benefits:
- Logo and link on home page above ticketing link
- Logo on all kids’ activities related posts (minimum 5)
- Logo on all posts mentioning Puppy Pals Tickets
- Branding around the kids’ play area
- Naming rights for the kids’ ticket (e.g. “[Your Business Name] Puppy Pals Ticket”)
To apply: Email warren@alesfortails.co.za
Vehicle Sponsors
Cost of Sponsorship: Vehicle sponsorship or R20,000 negotiable
Showcase your vehicle to thousands of attendees and gain exposure all season long. The vehicle sponsor will provide a branded vehicle for use in the lead-up to the event. Warren will use the vehicle to visit all 15 shelters, and it will appear in all charity feature videos.
At the event, you’ll also have prime placement between the entrance and the main stage for up to five vehicles.
Sponsorship Benefits:
- Logo and link on home page above ticketing link
- Branding on sponsored vehicle with Ales for Tails branding
- Logo and branding in all charity video posts. Ales for Tails is driven by (Your dealership name)
- On-site display at event for 5-8 vehicles in a high-traffic zones
To apply: Email warren@alesfortails.co.za
Good Cause Guardians
Cost of Sponsorship: R5,000 adoption fee + activity-related costs
We have 15 amazing animal shelters that need business champions. As a Good Cause Guardian, you’ll partner with a charity to co-run a fundraising activity at the event. You’ll provide staff and cover any costs involved, while helping the charity raise funds and awareness.
There is a R5,000 adoption fee for this sponsorship tier, plus any expenses related to the activity you choose to run.
You’ll get branding at the stall, a custom announcement post when you adopt a charity, and another post to promote your activity.
Activity Options (first come, first served):
- Mechanical Bull
- Sumo Wrestling / Big Glove Boxing
- Pet Photo Booth
- Dress-up Photo Booth
- Face Painting
- Spa Treatments
- Beer Pong
- Blindfolded Beer Tasting Challenge
- Tossing Game / Dart Balloons with Prizes
- Guessing Game (e.g. “How many sweets in the jar”)
- Ales for Tails Raffles
- Strongman Test (e.g. hammer, punch bag, hanging bar)
- Family Portrait Caricatures (artists needed)
- Nail Art
- Karaoke
- Sip and Paint
- Petting Zoo
- Life-size Rhino for Kids to Paint
- Speed Dating
Or suggest an activity that suits your brand!
Sponsorship Benefits:
- Logo and link on home page above ticketing link
- Two branded posts: adoption announcement + activity promotion
- Use of a 3×3 marquee stall (you may use your own branded tent)
- 2m of space in front of stall for banner flags
For more info: Email warren@alesfortails.co.za
Media Buddies
Media sponsorship
Media Buddies are radio stations, newspapers, magazines, podcasts, and online platforms that help get the word out about Ales for Tails. Your help getting exposure before the event makes a huge difference!
Sponsorship Benefits:
- Thanked before and after the event on Ales for Tails social media
- Logo and link on home page above ticketing link
To join as a Media Buddy: Email warren@alesfortails.co.za
The Backbone Crew
The Backbone Crew is made up of businesses that offer their services at no charge to help the event run smoothly and stay affordable. From staging and sound to design and transport, if you’re helping behind the scenes — you’re a hero in our books.
Sponsorship Benefits:
- Thanked before and after the event on Ales for Tails social media
- Logo and link on home page above ticketing link
To join the Backbone Crew: Email warren@alesfortails.co.za
Raffle Partners
Raffle prizes
Raffle Partners donate epic prizes that help us raise funds through raffles during the event. Great prizes attract attention and sell more tickets — so your contribution really matters!
Prize examples include:
- Weekend getaways
- Luxury spa vouchers
- Premium alcohol hampers
- Pet gift boxes
- Adventure experience vouchers (ziplining, hot air ballooning, quad biking)
- Fine dining restaurant vouchers
- Tech gadgets or accessories
Sponsorship Benefits:
- Mentioned in all raffle-related social media posts
- Thanked on social media after the event
- Logo and link on home page above ticketing link
To become a Raffle Partner: Email warren@alesfortails.co.za