If you’re here to find out about saving Ales for Tails and becoming a title sponsor please watch this video.

Ales for Tails isn’t just a feel-good event — it’s a powerful platform to make a real difference for KZN animal shelters while positioning your brand in front of thousands of passionate festival-goers. Whether you want to support local brewers, create magical spaces for kids, or partner directly with a cause, we have a sponsorship tier that aligns with your values and marketing goals.

Explore the opportunities below to find the perfect fit:

  • Shared Title Sponsorship – R250k
  • Top Dog Sponsorship – R25k neg
  • Cool Cat Sponsorship – R25k neg
  • Puppy Pals Sponsorship – R25k neg
  • Vehicle Sponsorship – Branded vehicle or R25k neg
  • Good Cause Guardians – R5k plus activity expenses
  • Media Buddies – Media sponsorship
  • Backbone Crew – Sponsor supplies & services etc
  • Raffle Sponsor – Prizes for raffle

Shared Title Sponsor

Cost of Sponsorship: R250,000 (available for up to 3 businesses)

This is the ultimate Ales for Tails partnership — a rare opportunity to align your brand at the very heart of Ales for Tails.

As a Title Sponsor, your logo becomes part of the Ales for Tails event logo itself, placing your brand front and centre across all official marketing branding and communications, including:

  • Website and ticketing platforms
  • Social media posts and paid promotions
  • Event videos and post-event content
  • Print media
  • On-site signage
  • Street pole posters

This is more than visibility — it’s brand leadership.
You’ll be recognised as a driving force behind one of KZN’s most loved charity festivals, standing proudly as a business that gives back, builds community, and champions animal welfare.

Event Exposure:
In addition to marketing visibility, Title Sponsors will receive a dedicated activation area positioned close to the main stage, giving you direct access to festival-goers in the event’s highest-traffic zone.

This space can be used to showcase your brand in any way you choose — from product sampling and interactive experiences to competitions, displays, or customer engagement initiatives.

Your brand will also have the opportunity to place additional signage and branding throughout the venue, ensuring strong, repeated exposure across the full festival footprint.

Perfect for brands looking to:

  • Lead with purpose
  • Reach a loyal, values-driven audience
  • Be seen as an authentic “do good” brand

Let’s chat to see how we can get the most out of this for you!

To apply: Email warren@alesfortails.co.za

Top Dog VIP Sponsors

Cost of Sponsorship: R25,000 negotiable

This sponsorship tier fuels the heart of Ales for Tails — the home brewers. Each batch of beer pledged has the potential to raise R1,500 for the charities. While the brewers donate their beer for free, we give back with a R100 voucher, a limited edition glass, and a t-shirt to help cover their expenses and show our appreciation. We also contribute R3,000 to the Durban Home Brewers club’s year-end function.

This sponsorship tier fuels the heart of Ales for Tails — the home brewers. Each batch of beer pledged has the potential to raise R1,500 for the charities. While the brewers donate their beer for free, we give back with a R100 voucher, a limited edition glass, and a t-shirt to help cover their expenses and show our appreciation. We also contribute R3,000 to the Durban Home Brewers club’s year-end function.

In 2024, we had 63 brews donated by members of Durban Home Brewers and Worthogs. In 2025, we’re expecting around 90! We’ll also be hosting a live brewing demonstration to educate and inspire more people to start brewing.

Guests who buy a Top Dog VIP ticket (R250) will enjoy free tasters of all the home brews and get to vote for their favourite. The top three brewers will win prizes sponsored by home brew shops and suppliers.

Sponsorship Benefits:

  • Logo and link on home page above ticketing link
  • Logo on all home brew related posts (at least 50)
  • Logo on all posts mentioning Top Dog Tickets
  • Branding around the VIP home brew area
  • 2x marquee activation area outside the VIP entrance
  • Naming rights for the VIP tickets (e.g. “[Your Business Name] Top Dog Ticket”)

To apply: Email warren@alesfortails.co.za

Cool Cat Sponsors

Cost of Sponsorship: R25,000 negotiable

Cool Cats sponsors get branding aligned with our general access ticket holders. These are the core festival-goers who enjoy everything Ales for Tails has to offer: craft and commercial beers, spirits, non-alcoholic drinks, delicious food stalls, activities, and a full day of live music.

We’ll feature your brand prominently in the heart of the festival — the main marquee.

Sponsorship Benefits:

  • Logo and link on home page above ticketing link
  • Logo on all posts mentioning Cool Cats Tickets
  • 2x marquee activation area near the entrance/exit of the venue
  • Naming rights for the general admission tickets (e.g. “[Your Business Name] Cool Cats Ticket”)

Cost of Sponsorship: R10,000 negotiable

To apply: Email warren@alesfortails.co.za

Puppy Pals Sponsors

Cost of Sponsorship: R25,000 negotiable

This sponsorship creates a safe, fun, and interactive space for children aged 3–10. It includes child minders, secure access control, jumping castles, games, painting, and entertainers. Parents can relax and enjoy the event, knowing their children are having a blast in a secure environment.

Your brand will be linked directly to child safety and wholesome family fun.

Sponsorship Benefits:

  • Logo and link on home page above ticketing link
  • Logo on all kids’ activities related posts (minimum 5)
  • Logo on all posts mentioning Puppy Pals Tickets
  • Branding in the kids’ play area
  • 2x marquee activation area at the entrance to the kids zone
  • Naming rights for the kids’ ticket (e.g. “[Your Business Name] Puppy Pals Ticket”)

To apply: Email warren@alesfortails.co.za

Vehicle Sponsors

Cost of Sponsorship: Vehicle sponsorship or R25,000 negotiable

Showcase your vehicle to thousands of attendees and gain exposure all season long. The vehicle sponsor will provide a branded vehicle for use in the lead-up to the event. Warren will use the vehicle to visit the shelters, and it will appear in all charity feature videos.

At the event, you’ll also have prime placement between the entrance and the main stage for up to five vehicles.

Sponsorship Benefits:

  • Logo and link on home page above ticketing link
  • Branding on sponsored vehicle with Ales for Tails branding
  • Logo and branding in all charity video posts. Ales for Tails is driven by (Your dealership name)
  • On-site display at event for 5-8 vehicles in a high-traffic zone

To apply: Email warren@alesfortails.co.za

Good Cause Guardians

Cost of Sponsorship: R5,000 adoption fee + activity-related costs

We have 15 amazing animal shelters that need business champions. As a Good Cause Guardian, you’ll partner with a charity to co-run a fundraising activity at the event. You’ll provide staff and cover any costs involved, while helping the charity raise funds and awareness.

There is a R5,000 adoption fee for this sponsorship tier, plus any expenses related to the activity you choose to run.

You’ll get branding at the stall, a custom announcement post when you adopt a charity, and another post to promote your activity.

Activity Options (first come, first served):

  1. Mechanical Bull
  2. Sumo Wrestling / Big Glove Boxing
  3. Pet Photo Booth
  4. Dress-up Photo Booth
  5. Face Painting
  6. Spa Treatments
  7. Beer Pong
  8. Blindfolded Beer Tasting Challenge
  9. Tossing Game / Dart Balloons with Prizes
  10. Guessing Game (e.g. “How many sweets in the jar”)
  11. Ales for Tails Raffles
  12. Strongman Test (e.g. hammer, punch bag, hanging bar)
  13. Family Portrait Caricatures (artists needed)
  14. Nail Art
  15. Karaoke
  16. Sip and Paint
  17. Petting Zoo
  18. Life-size Rhino for Kids to Paint
  19. Speed Dating

Or suggest an activity that suits your brand!

Sponsorship Benefits:

  • Logo and link on home page above ticketing link
  • Two branded posts: adoption announcement + activity promotion
  • Use of a 3×3 marquee stall (you may use your own branded tent)
  • Branding attached to marquee

For more info: Email warren@alesfortails.co.za

APPLY HERE

Media Buddies

Media sponsorship

Media Buddies are radio stations, newspapers, magazines, podcasts, and online platforms that help get the word out about Ales for Tails. Your help getting exposure before the event makes a huge difference!

Sponsorship Benefits:

  • Thanked before and after the event on Ales for Tails social media
  • Logo and link on home page above ticketing link
  • Let’s chat about other ways to ensure you get the exposure you’re looking for

To join as a Media Buddy: Email warren@alesfortails.co.za

The Backbone Crew

The Backbone Crew is made up of businesses that offer their services at no charge to help the event run smoothly and stay affordable. From staging and sound to design and transport, if you’re helping behind the scenes — you’re a hero in our books.

Sponsorship Benefits:

  • Thanked before and after the event on Ales for Tails social media
  • Logo and link on home page above ticketing link

To join the Backbone Crew: Email warren@alesfortails.co.za

Raffle Partners

Raffle prizes

Raffle Partners donate epic prizes that help us raise funds through raffles during the event. Great prizes attract attention and sell more tickets — so your contribution really matters!

Prize examples include:

  • Weekend getaways
  • Luxury spa vouchers
  • Premium alcohol hampers
  • Pet gift boxes
  • Adventure experience vouchers (ziplining, hot air ballooning, quad biking)
  • Fine dining restaurant vouchers
  • Tech gadgets or accessories

Sponsorship Benefits:

  • Mentioned in all raffle-related social media posts
  • Thanked on social media after the event
  • Announced at the event
  • Logo and link on home page above ticketing link

To become a Raffle Partner: Email warren@alesfortails.co.za